Author: Andy Newbom

My name is Andy Newbom. At this time there are less than 10 Newboms in the world. Not sure if thats good or bad.

Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

I had a pretty awesome conversation over Twitter today with some wicked smart people about the topic of social media spam. I saw a post by Leo, the CEO of Buffer.   How to Easily Double Your Traffic from Social Media: http://t.co/LovAVFDOwp via @KISSmetricspic.twitter.com/emxpkyN8Q9 — Leo Widrich (@LeoWid) May 12, 2014     Then Adam…… Continue reading Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

Is Marketing Promotion, Product or Purpose?

I am a marketing geek. (And a coffee and beer geek) That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom shy away from hard…… Continue reading Is Marketing Promotion, Product or Purpose?

Stuck in the 90’s – San Diego Radio is Stupid

I moved to San Diego from Bend, OR when I was 15 years old. It was 1984. The 80’s were in full raging swing. I listened to a lot of Frankie Goes to Hollywood, AC/DC, Queen, Sex Pistols and other (at the time) edgy bands. But I was still pretty small town. I arrived in…… Continue reading Stuck in the 90’s – San Diego Radio is Stupid

The Day I Realized I Was A Writer

I don’t really consider myself a writer. But I write a lot. All signs point to one incontrovertible truth: I am, in fact, a writer. In fact I am a professional writer.  As in I get paid to write. Apparently some people like either what i say or how I say it. That’s good cause…… Continue reading The Day I Realized I Was A Writer

Should Marketing Be Held To A Higher Standard Than Engineering?

Should marketing work product: blog posts, tweets, webpages, PR, product descriptions, onboarding, customer service, tag-lines, logos, articles, influencer marketing, case studies and all the other 1,000 marketing things we do be held to a higher standard of perfection than the engineering work product: software code, hardware, and UI? In other words which disciplines work product…… Continue reading Should Marketing Be Held To A Higher Standard Than Engineering?