There is no such thing as Customers. There are ‘your customers’, ‘not your customers’ and ‘possible customers’. But there is no one customer. There is no single entity with a fixed set of attributes that is “the Customer.” That is a fallacy and a fiction that will frustrate you into oblivion. If you have a…… Continue reading Customers Don’t Exist
Category: Craft Coffee
Stumptown Coffee Plus Peet’s Coffee – Welcome To Peetstown
Today the Specialty coffee world is afire with the news about one of our own idols Stumptown Coffee being sold (again), this time to Peet’s Coffee. The reactions range from FU$KI%G SELLOUTS! to HELL YEAH CONGRATS! I’m firmly in the congratulations camp. The people at Stumptown have operated at the highest level of awesomeness…… Continue reading Stumptown Coffee Plus Peet’s Coffee – Welcome To Peetstown
Is Craft Coffee a Bloody Triangle or a Balanced Square?
Specialty Coffee is a Journey. A long, arduous journey of seeming contradictions, nonsensical actions and a keen focus on the triple bottom line. This is not a Specialty Coffee only value by any stretch, but it is intrinsically interwoven into the very fabric of what Specialty Coffee means. When we are asked to define Specialty…… Continue reading Is Craft Coffee a Bloody Triangle or a Balanced Square?
12 Tiny Steps To Make Your Daily Coffee a More Eco-Friendly Experience
Coffee is a crazy thing. It travels from the other side of the world through dozens and dozens of caring hands before landing in your yours. It is also a potentially environment crushing behemoth if you don’t think through your actions when you finally get to brew the nectar of life. I found this pretty…… Continue reading 12 Tiny Steps To Make Your Daily Coffee a More Eco-Friendly Experience
Should You Give The Customer What They Want?
There are two paths you can choose in a Specialty Coffee company (and basically any quality focused food/drink company) Give the customer what they think they want. Give the customer what you do best. My mantra my whole life has been to: Never give the customer what they want. Only give them what you do…… Continue reading Should You Give The Customer What They Want?