I don’t really consider myself a writer. But I write a lot. All signs point to one incontrovertible truth: I am, in fact, a writer. In fact I am a professional writer. As in I get paid to write. Apparently some people like either what i say or how I say it. That’s good cause…… Continue reading The Day I Realized I Was A Writer
Category: Content Marketing
Should Marketing Be Held To A Higher Standard Than Engineering?
Should marketing work product: blog posts, tweets, webpages, PR, product descriptions, onboarding, customer service, tag-lines, logos, articles, influencer marketing, case studies and all the other 1,000 marketing things we do be held to a higher standard of perfection than the engineering work product: software code, hardware, and UI? In other words which disciplines work product…… Continue reading Should Marketing Be Held To A Higher Standard Than Engineering?
Will iBeacons Steal Your Soul or Save Your Life?
iBeacons are awesome. iBeacon is the Apple Trademark for an indoor positioning system that Apple calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” They can also be used by the Android operating system (limited to central-only). The technology enables an iOS device or other hardware…… Continue reading Will iBeacons Steal Your Soul or Save Your Life?
If Money Is Not the Object, What Is?
A friend on twitter asked me this question: What venture would you start if money was no object? I thought about it and realized that money has never been the object of why I started a venture. It is ALWAYS the roadblock and the downfall, but has not yet ever been the object. The Why.…… Continue reading If Money Is Not the Object, What Is?
The Dreaded Passive Voice- Why Shame Should Be Felt When Passive Bombs Are Dropped
The dreaded passive voice. It sucks the life out of your writing. If you want to understand why the passive voice is so horrible listen to a defendant in a murder case explain what happened: “There was a struggle. A shot was fired and she got hurt.” What he meant to say was: “I was…… Continue reading The Dreaded Passive Voice- Why Shame Should Be Felt When Passive Bombs Are Dropped