Specialty Coffee is a Journey. A long, arduous journey of seeming contradictions, nonsensical actions and a keen focus on the triple bottom line. This is not a Specialty Coffee only value by any stretch, but it is intrinsically interwoven into the very fabric of what Specialty Coffee means. When we are asked to define Specialty…… Continue reading Is Craft Coffee a Bloody Triangle or a Balanced Square?
Category: Craft Beer
12 Tiny Steps To Make Your Daily Coffee a More Eco-Friendly Experience
Coffee is a crazy thing. It travels from the other side of the world through dozens and dozens of caring hands before landing in your yours. It is also a potentially environment crushing behemoth if you don’t think through your actions when you finally get to brew the nectar of life. I found this pretty…… Continue reading 12 Tiny Steps To Make Your Daily Coffee a More Eco-Friendly Experience
Should You Give The Customer What They Want?
There are two paths you can choose in a Specialty Coffee company (and basically any quality focused food/drink company) Give the customer what they think they want. Give the customer what you do best. My mantra my whole life has been to: Never give the customer what they want. Only give them what you do…… Continue reading Should You Give The Customer What They Want?
Love In The Key of Coffee
A few weeks ago I waxed poetic about the amazing, world-changing people we were fortunate enough to work with at Barefoot Coffee. I had just returned from a trip to the Bay Area (te extraño!) and realized it was the 11th anniversary of the founding of Barefoot Coffee. I cried a lot, mostly with joy;…… Continue reading Love In The Key of Coffee
Misfits, Punks, Dreamers and Diamonds – 11 years of Passion Poured By People
On today’s date 11 years ago in 2003 Nanelle and I gave birth to Barefoot Coffee Roasters. We had no business plan, no money, no idea what we were doing, and no experience. What we did have was absolutely insane passion, a mission to make great coffee and thick, thick skin and big hearts. We…… Continue reading Misfits, Punks, Dreamers and Diamonds – 11 years of Passion Poured By People