Focus is exceptionally powerful. Lasers are focused. Disco Balls are not. And although both can make the party a whole lot more fun, only one of the can accomplish real world objectives. Look at your company’s website and marketing materials. What do you see? What do they say you do? Can you sum up your…… Continue reading Laser or Discoball: Can You Sum Up What Your Company Does in 140 Characters?
Category: Entrepreneurial Tendencies
Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service
When you ARE the brand or work tightly with one it is often extremely difficult to look objectively at you own marketing. If you are the brand (the face, the owner, creator or main marketing person) it can be nearly impossible to stop what you are doing, step outside of your brand fortress and take…… Continue reading Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service
Engaged Employees Build Engaged Customers – Technorati Feature
Engaged Employees Build Engaged Customers (Article first published on Technorati.com as Engaged Employees Build Engaged Customers – How Does Addvocate Help You Engage?) Engaged employees are one of an organization’s biggest assets. So what is an engaged employee? Engaged employees produce twice as much work product in the same time as unengaged employees. 40%-80% of customer…… Continue reading Engaged Employees Build Engaged Customers – Technorati Feature
5 Key Takeaways from the Lifecycle Messaging Conference #LCMC13
Article first published as 5 Key Takeaways from Lifecycle Messaging Conference on Technorati. The Lifecycle Messaging Conference was held held October 9-11, 2013, in San Diego, California at the Omni San Diego Hotel, located in the heart of San Diego’s historic Gaslamp District. The focus of the 2-day conference was helping companies implement advanced lifecycle messaging…… Continue reading 5 Key Takeaways from the Lifecycle Messaging Conference #LCMC13
Is Your Facebook Page a Photo Dump Truck?
Do you primarily post photos with no content to your brand’s Facebook page? Ditch the Digital Dump Truck! [highlight]If so, you should be using Instagram or Pinterest instead. (or even in conjunction with!)[/highlight] All three platforms have strong and compelling benefits. Facebook pages can be really great congregation points for your fans to crowd around…… Continue reading Is Your Facebook Page a Photo Dump Truck?