Marketing has come a long way. 2013 saw the massive dominance of the social business mindset in marketing with content marketing, utility, social media and customer focus driving the pace of change. Nearly every part of modern businesses now realize that they are part of marketing in some aspect. Even the staid bastion of cost…… Continue reading Why is HR Not Part of Marketing Already?
Category: Marketing Strategy
Laser or Discoball: Can You Sum Up What Your Company Does in 140 Characters?
Focus is exceptionally powerful. Lasers are focused. Disco Balls are not. And although both can make the party a whole lot more fun, only one of the can accomplish real world objectives. Look at your company’s website and marketing materials. What do you see? What do they say you do? Can you sum up your…… Continue reading Laser or Discoball: Can You Sum Up What Your Company Does in 140 Characters?
Hey, Can You Pass the Secret Sauce?
There is no magic in business. It is mostly the perfect mix of brilliant strategy, back-breaking hard work, exceptional timing, more hard work followed by long hours of smart work. There is no ‘Secret Sauce’ in business. Of course every company has some ‘trade secrets’ or technologies that can seem like “secret sauce”. But it…… Continue reading Hey, Can You Pass the Secret Sauce?
The Rise of the Content Machine – You Will Be Assimilated and Like It
Content is rising and is quickly assimilating the typical one-way conversation of the past into a brave new world of brand created, curated and user created content that blurs the lines of marketing and journalism. credit: http://www.flickr.com/photos/mwichary/ [Tweet “Stop interrupting customers with mediocre content & sales messages they don’t care about.”] Because now more than…… Continue reading The Rise of the Content Machine – You Will Be Assimilated and Like It
4 Takeaways, 50 Hot Cars and 1 Zombie Survival
The Integrated Marketing Forum is an annual conference focused on guiding organizations towards developing a well-integrated marketing program. Each year the team at Rhythm Interactive focus on one core area of integrated marketing. This year’s focus was on developing a content marketing strategy. The keynote speaker was the king of content marketing, Joe Puluzzi of…… Continue reading 4 Takeaways, 50 Hot Cars and 1 Zombie Survival