Category: Marketing Strategy

The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse

It is stupid hot in San Diego county right now and half the county is literally on fire. So hot that they closed all the schools. That means me and my daughter are bored at home. Too hot to go outside, tired of being inside we did the logical thing: We went to Target because…… Continue reading The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse

Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?

I am a B2B marketing guy. Yes, I have founded several companies that appeared to be consumer focused companies in Craft Beer and Craft Coffee. But in reality both of them were consumer oriented products with a strong consumer front end for marketing but were solidly built on, and focused on, business to business growth.…… Continue reading Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?

All You Have To Do Is Think Like An Employee. (So We’re Screwed.)

My Wife Is An Entrepreneur. She is at least as batshit crazy as I am. Most of our life she has felt the need to be the grounding rod to my lighting storms of lunacy. She has, to date, failed at this. My utter lunacy and overwhelming propensity to leap before looking overwhelms all safeguards…… Continue reading All You Have To Do Is Think Like An Employee. (So We’re Screwed.)

Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

I had a pretty awesome conversation over Twitter today with some wicked smart people about the topic of social media spam. I saw a post by Leo, the CEO of Buffer.   How to Easily Double Your Traffic from Social Media: http://t.co/LovAVFDOwp via @KISSmetricspic.twitter.com/emxpkyN8Q9 — Leo Widrich (@LeoWid) May 12, 2014     Then Adam…… Continue reading Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

Is Marketing Promotion, Product or Purpose?

I am a marketing geek. (And a coffee and beer geek) That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom shy away from hard…… Continue reading Is Marketing Promotion, Product or Purpose?