Category: Marketing Strategy

The 4 Essential Social Media Tools That Rock

I am a social butterfly. I flit, I fly, I flutter. I also use tools. (Is that the definition of metrosexual?) And if there is one thing that my years as a chef, barista, coffee roaster and beer brewer taught me: The right tool is essential. Be it a professional, sharpenable chefs knife, the perfect…… Continue reading The 4 Essential Social Media Tools That Rock

Big Idea Generation Machine – Shower or Sleep?

I almost never have any big ideas in the shower. Apparently I am a weirdo because so many people talk about all the best ideas they have in the shower. Not me. I’m not sure if it is because I tend to take pretty quick showers since I have lived in the southern California desert for…… Continue reading Big Idea Generation Machine – Shower or Sleep?

30 Posts in 30 Days – Writing Like A Whirlwind

I have decided to take on a challenge. (I love challenges.) I’m going to write 30 blog posts on my blog in the next 30 days. For my fellow math challenged, that is one post per day, every day for 30 days. (I hate algebra.)  This is not a new idea but I’m usurping it…… Continue reading 30 Posts in 30 Days – Writing Like A Whirlwind

SocialMediaToday – 3 Simple Ways to Increase Your Email Open Rates in Under an Hour

  Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP). You have a strong brand, killer offers, brilliant creative, and a stunning responsive website. And your email open rates are flat-lining or declining. Is it you,…… Continue reading SocialMediaToday – 3 Simple Ways to Increase Your Email Open Rates in Under an Hour

SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing

Article written for SocialMediatoday.com Email marketing is often misunderstood. Email Marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns from the CFO who thinks we “send free letters” to convincing our mom’s that we aren’t those evil spammers, it seems the…… Continue reading SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing