Focus is exceptionally powerful. Lasers are focused. Disco Balls are not.

And although both can make the party a whole lot more fun, only one of the can accomplish real world objectives. Look at your company’s website and marketing materials.

What do you see?

What do they say you do?

Can you sum up your benefits in 140 characters or less?

If not you might have a case of disco ball fever: big on shiny lights and short on strategy. Leave the shiny disco ball at the club. If you want to burn through all the dross and reach your objectives you need to have a laser like focus on driving customer value.  A highly focused laser is a powerful tool when applied properly to the correct problem. Choose the right tool for the job. Stay focused and use disco balls to enliven the party and lasers to get stuff done.