Messaging is Messaging.

Even When You Don’t Want It to, It Still Broadcasts.

Choose your message with care.

I am constantly amazed at how many times I hear intelligent, marketing savvy people say things like this:

“But I’m not saying that X is all that matters or that Y isn’t true, I’m just doing Z!”

What they mean is that just because they are doing action Z and that it contradicts the meaning of X and makes Y not true, that people shouldn’t construe that they meant that.

They say “But that’s not the message I want to send!”

And I say, Then send the message you do want to send. And stop sending the message you don’t want to send. It’s really that simple.

Because messaging is messaging. Even if you didn’t mean to broadcast it. Your words and actions always broadcast a message.

What messages are you broadcasting today?