Not every marketing job is created equally. Sometimes you get the glorious top of the pyramid in marketing land where you have a brilliant story just waiting to be told, backed by a fantastically great product that everyone wants. Other times you are on the bottom of the slag heap. You have no story or…… Continue reading The Marketing Pyramid of Radness
The Perfect Pitch – Can You Really Get VC Laid In An Elevator?
There is a mythos surrounding the perfect pitch in the tech startup world.The mythical elevator pitch that you can whip out in under 30 seconds for that rare life changing moment when instead of getting your ass kicked by Solange you find that your elevator car mate is Marc Andreesen. You have practiced and polished…… Continue reading The Perfect Pitch – Can You Really Get VC Laid In An Elevator?
The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse
It is stupid hot in San Diego county right now and half the county is literally on fire. So hot that they closed all the schools. That means me and my daughter are bored at home. Too hot to go outside, tired of being inside we did the logical thing: We went to Target because…… Continue reading The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse
Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?
I am a B2B marketing guy. Yes, I have founded several companies that appeared to be consumer focused companies in Craft Beer and Craft Coffee. But in reality both of them were consumer oriented products with a strong consumer front end for marketing but were solidly built on, and focused on, business to business growth.…… Continue reading Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?
All You Have To Do Is Think Like An Employee. (So We’re Screwed.)
My Wife Is An Entrepreneur. She is at least as batshit crazy as I am. Most of our life she has felt the need to be the grounding rod to my lighting storms of lunacy. She has, to date, failed at this. My utter lunacy and overwhelming propensity to leap before looking overwhelms all safeguards…… Continue reading All You Have To Do Is Think Like An Employee. (So We’re Screwed.)