Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

I had a pretty awesome conversation over Twitter today with some wicked smart people about the topic of social media spam. I saw a post by Leo, the CEO of Buffer.   How to Easily Double Your Traffic from Social Media: http://t.co/LovAVFDOwp via @KISSmetricspic.twitter.com/emxpkyN8Q9 — Leo Widrich (@LeoWid) May 12, 2014     Then Adam…… Continue reading Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

Is Marketing Promotion, Product or Purpose?

I am a marketing geek. (And a coffee and beer geek) That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom shy away from hard…… Continue reading Is Marketing Promotion, Product or Purpose?

Stuck in the 90’s – San Diego Radio is Stupid

I moved to San Diego from Bend, OR when I was 15 years old. It was 1984. The 80’s were in full raging swing. I listened to a lot of Frankie Goes to Hollywood, AC/DC, Queen, Sex Pistols and other (at the time) edgy bands. But I was still pretty small town. I arrived in…… Continue reading Stuck in the 90’s – San Diego Radio is Stupid

The Day I Realized I Was A Writer

I don’t really consider myself a writer. But I write a lot. All signs point to one incontrovertible truth: I am, in fact, a writer. In fact I am a professional writer.  As in I get paid to write. Apparently some people like either what i say or how I say it. That’s good cause…… Continue reading The Day I Realized I Was A Writer

Should Marketing Be Held To A Higher Standard Than Engineering?

Should marketing work product: blog posts, tweets, webpages, PR, product descriptions, onboarding, customer service, tag-lines, logos, articles, influencer marketing, case studies and all the other 1,000 marketing things we do be held to a higher standard of perfection than the engineering work product: software code, hardware, and UI? In other words which disciplines work product…… Continue reading Should Marketing Be Held To A Higher Standard Than Engineering?