There is no magic in business. It is mostly the perfect mix of brilliant strategy, back-breaking hard work, exceptional timing, more hard work followed by long hours of smart work. There is no ‘Secret Sauce’ in business. Of course every company has some ‘trade secrets’ or technologies that can seem like “secret sauce”. But it…… Continue reading Hey, Can You Pass the Secret Sauce?
The Rise of the Content Machine – You Will Be Assimilated and Like It
Content is rising and is quickly assimilating the typical one-way conversation of the past into a brave new world of brand created, curated and user created content that blurs the lines of marketing and journalism. credit: http://www.flickr.com/photos/mwichary/ [Tweet “Stop interrupting customers with mediocre content & sales messages they don’t care about.”] Because now more than…… Continue reading The Rise of the Content Machine – You Will Be Assimilated and Like It
4 Takeaways, 50 Hot Cars and 1 Zombie Survival
The Integrated Marketing Forum is an annual conference focused on guiding organizations towards developing a well-integrated marketing program. Each year the team at Rhythm Interactive focus on one core area of integrated marketing. This year’s focus was on developing a content marketing strategy. The keynote speaker was the king of content marketing, Joe Puluzzi of…… Continue reading 4 Takeaways, 50 Hot Cars and 1 Zombie Survival
Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service
When you ARE the brand or work tightly with one it is often extremely difficult to look objectively at you own marketing. If you are the brand (the face, the owner, creator or main marketing person) it can be nearly impossible to stop what you are doing, step outside of your brand fortress and take…… Continue reading Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service
Welcome to the Mobile Revolution. The Battle is Over, Mobile Won.
10 years ago if someone told you that you would be able to hold a super computer in your hand that contained, not only most of the information in the world, but knew where you were physically at all times, could talk to you, show you videos of anything you could imagine (and some you…… Continue reading Welcome to the Mobile Revolution. The Battle is Over, Mobile Won.