Brainflash: Customers Don’t Want to Buy Your Content Marketing! They want to buy products/services that solve their problems or make them feel good enough to forget their problems for a while. Content Marketing is freaking awesome! At it’s best it is providing content (writing, photos, video, infographics, tips, quotes etc) that deliver REAL VALUE to…… Continue reading Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing
Tag: Branding
The 8 Key Strategy Insights From Social Fresh
It’s all about WHY you do what you do. The Social Fresh West conference was held here in San Diego August 22-23rd, 2013 at the Hilton Double Tree in Mission Valley. It is a fantastically well run conference focused on delivering high value to a limited and focused audience of Social Media professionals. Attendance is…… Continue reading The 8 Key Strategy Insights From Social Fresh
Social Media Strategy = Achieving Business Objectives
Social Media Strategy = Achieving Business Objectives Using Social Media Tools. Too often we as Social Media professionals get excited and into the tools we use to do our jobs. We go gaga over the new upload capability for Instagram videos; we freak out over the new changes to EdgeRank on Facebook or we rant…… Continue reading Social Media Strategy = Achieving Business Objectives
#SocialFresh West Finale Day 2- The Brainsplosion of Goodness
Why has always been more important than What or How. Absolutely blown away by the quality, talent, strategy and brilliance of the speakers and attendees at #SocialFresh West San Diego 2013. The talent and power was epic and palpable. Jason Keath and team put together a remarkable event. kudos and praise heaps a plenty. I have…… Continue reading #SocialFresh West Finale Day 2- The Brainsplosion of Goodness
Social Fresh West Conference Day 1- Social Power Overload
Jello Biafra said: Don’t be afraid of the media, BE the media Day 1 of the Social Fresh West conference was so powerful and badass that we managed to make #socialfresh one of the top trending hashtags in America most of the day. My iPad was filled almost to full with digital notes, photos, new…… Continue reading Social Fresh West Conference Day 1- Social Power Overload