Brainflash: Customers Don’t Want to Buy Your Content Marketing! They want to buy products/services that solve their problems or make them feel good enough to forget their problems for a while. Content Marketing is freaking awesome! At it’s best it is providing content (writing, photos, video, infographics, tips, quotes etc) that deliver REAL VALUE to…… Continue reading Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing
Tag: engagement
The 8 Key Strategy Insights From Social Fresh
It’s all about WHY you do what you do. The Social Fresh West conference was held here in San Diego August 22-23rd, 2013 at the Hilton Double Tree in Mission Valley. It is a fantastically well run conference focused on delivering high value to a limited and focused audience of Social Media professionals. Attendance is…… Continue reading The 8 Key Strategy Insights From Social Fresh
The Facebook ~ Twitter Autopost Conundrum
To auto cross-post or not, that is the question. Or is it? Since you don’t have time to post on both Facebook and Twitter you figured out that you can make either one of them autopost to the other. it’s freaking awesome! Cause now you can write your snappy little post on Facebook talking about…… Continue reading The Facebook ~ Twitter Autopost Conundrum
Give ’em What You Do Best
There are a multitude of ways to think about marketing and the relationship between your brand and your customer. Most often we hear the tried and true platitudes about the customer that go like this: The Customers is always right The Customer is king! Always give the Customer what they want And you know what?…… Continue reading Give ’em What You Do Best